If you are planning to enter a new market, it is vital that you research your competitors thoroughly. This will help you differentiate your products or services from those of your rivals, identify any gaps in the market and plan your marketing strategy effectively.
This factsheet explains how to identify and research information about your competitors and their activities. It outlines the type of information you should seek about your rivals and gives examples of some useful sources. The factsheet covers researching company and financial information, using online tracking and benchmarking tools, and carrying out sector-specific and personal research.