Marketing

You have probably found that taking decisions is much easier when you have all the facts you need. Take the simple example of buying a birthday present for a relative or close friend and having to choose between the red one or the blue one.
General business
2 months ago
0
228
There is much talk amongst trade economists of value chains, supply chains and market structure. Market structure refers to a market overall and you will hear terms such as monopoly, duopoly, oligopoly, imperfect competition, and oligopsony and monopsony.
General business
2 months ago
0
225
Technology transfer and licensing are closely related but are subtly different. Licensing allows the licensee to make use of the licensor’s intellectual property. Often the licensee wants to license the use of a specific technology though they might also be able to license the rights to use a brand name or a trademark or even a piece of music.
General business
Opportunities
Trade & investment
4 months ago
0
217
Businesses are often to be heard talking about standards and quality – but what are standards and what does quality really mean? And, more importantly, what is their impact on your business?
Documentation
Trade & investment
5 months ago
0
165
If you are planning to enter a new market, it is vital that you research your competitors thoroughly. This will help you differentiate your products or services from those of your rivals, identify any gaps in the market and plan your marketing strategy effectively.
General business
5 months ago
0
160
The most successful businesses understand the needs of their customers. Consideration of how the market can be segmented is an aid to such understanding. It can also help you to assess the competition and locate gaps in the market.
General business
5 months ago
0
164
Writing down a detailed plan may seem a difficult and possibly unnecessary task, but by clarifying your aims and ideas your business will be steered in the desired direction. In addition, a marketing plan can reveal some of the potential dangers ahead and ensure that you are prepared to deal with both the threats and opportunities which arise.
General business
5 months ago
0
167
‘Marketing’ has a lot of definitions, but what they boil down to is an approach to business which emphasises the importance of attracting and retaining customers. Key to this is ensuring that any product offered to a customer is designed to meet their needs and is available to the customer where and when it is required.
General business
5 months ago
0
163
Your research is intended to assist you to think through whether you can be competitive in a specific market. If you are competitive, you will thrive; if you are not competitive, you will not succeed.
Trade & investment
5 months ago
0
146
Many first-time exporters express concern over how they are going to manage the distribution and marketing process in an overseas market. Many are also concerned that the process might be taken out of their hands and that they might have to surrender some control.
Trade & investment
5 months ago
0
159